Case Study: Rantmedia
22 Cathedral Road, Cardiff CF11 9LJ
“I started working with David at the start of 2012 and his impact on my business has been transformational.
David has enabled me to think strategically, and his insights have helped grow my business to be the premier mobile app and games agency in Wales.
I have found his experience in all areas of business to be invaluable, and look forward to continuing to work together in the future.”
Anton Faulconbridge Director, Rantmedia Limited
November 1, 2012
Who are Rantmedia?
Rantmedia help brands engage with their customers through innovative, engaging and intuitive mobile apps. They build mobile apps that are useful, interesting and entertaining.
Their customers include Admiral Insurance (Confused.com, Diamond), Jaguar Land Rover, S4C (TV), BNI, Mentor Graphics and REPs (Registered Exercise Professionals).
Initially founded as a web-development agency in 2003, they changed focus to mobile in 2008. Rantmedia is now recognized as the premier mobile app agency in Wales.
What did they want from a mentor?
Anton approached the Wales angel network, Xenos, for some potential mentors and then asked them to pitch. Intrigued by this process (turning the tables on angels!), I agreed to discuss this with him. I proposed how we could work together. Once a week for 3 months we met to discuss professional goals and detailed business issues.
Rant wasn’t looking for finance. Anton needed advice on how whilst growing Rantmedia fast, they could maintain their philosophy of delivering first-class products and shift their focus towards the things they really enjoyed, games.
What did I do for Rant?
Working with Anton Faulconbridge, initially as his Mentor, we identified that to expand the mobile App agency, Rantmedia needed to commodify their work by forming intellectual property blocks and appreciate that IP was at the heart of everything they do. These IP blocks would be code functions that could be re-used in other products.
This meant Rant could build product faster, taking on larger projects without having to scale their team at the same rate. Rant is now an IP focused business.
In 2012/3 we achieved the following:
What are IP building blocks?
In 2000, QED Intellectual Property developed the concept of ‘silicon intellectual property’. I was the founder and CEO of QED until 2003. We worked with Texas Instruments and Lucent, amongst others, to collate and manage into a single portfolio a range of audio software to be made available to users of their digital signal processors (DSP’s).
The concept of Silicon IP developed as a business model within the semiconductor industry. The company licenses it’s technology to a customer as intellectual property. This type of ‘fabless’ semiconductor company doesn't provide physical chips to its customers but merely facilitates the customer's development of chips by offering certain functional blocks.
Typically, the customers are semiconductor companies or module developers with in-house semiconductor development. A company wishing to fabricate a complex device may purchase the rights to use another company's well-tested functional blocks such as a microprocessor, instead of developing their own design which would take additional time and cost.
The concept of IP building blocks can be extended to any reusable IP cores (e.g. software code, designs).
Meet the team
Indycube Ventures offers funding and expert advice to entrepreneurs. Entrepreneurs and small-business owners based at coworking space network Indycube are being offered access to a half-million-pound annual funding stream and expert advice.
"We have benefited greatly from David's experience, counsel and contacts on a wide range of issues. His past experience in the IP space is particularly useful to Inngot, but even without that, he is just the sort of investor and non-executive director a high growth business needs. He sees potential, makes connections, and keeps us focused on the things that matter."Martin Brassell, CEO, Inngot Ltd